- #NARESH MALHOTRA MARKETING RESEARCH EBOOK PDF BIZ HOW TO#
- #NARESH MALHOTRA MARKETING RESEARCH EBOOK PDF BIZ DOWNLOAD#
Self-Reports: How the Questions Shape the Answers * 7. Boost Your Marketing ROI with Experimental Design 5. Ethnographic Research: How Americans Eat ( 4. The Science of Shopping (section 1, 2 &3) 3.
#NARESH MALHOTRA MARKETING RESEARCH EBOOK PDF BIZ DOWNLOAD#
Malhotra, Pearson, 2009 Required software: IBM SPSS Statistics 18 or above (You may also access SPSS using Computer Lab), Microsoft EXCEL (version 2007 or newer) Reading materials: You may download all the reading materials/video from Blackboard. Prerequisite Courses MKTG 2010 Class Requirements & Grading Class commitment: 20% Group Project: 30% Midterm Exam: 20% Final Exam: 30% Required materials Required Textbook: Marketing Research: An Applied Orientation, 6th ed., by Naresh K. Appreciate the fundamental role marketing research plays in developing a credible marketing plan and supporting a company s short-term and long-term objectives.
Apply the knowledge to solve real business problems. Understand the basic concepts, processes and techniques of marketing research. 1Ģ Learning outcomes On successfully completing this course, students should be able to: 1. To operationalize several key marketing concepts such as customer preference, segmentation, targeting, positioning and new product development. To learn about the steps in the marketing research process, which include problem definition, research design (exploratory, descriptive and causal), data collection methods, questionnaire design, sampling schemes, and data analysis. To develop an appreciation for the potential contributions and limitations of marketing research. An important element of this course is a marketing research project (more details under the Marketing Research Project section below) where students identify and solve a real business problem using marketing research methods.
We cover the technical aspects of marketing research (both qualitative and quantitative research methods) through lectures and discuss real life applications using various articles and cases. This course puts more emphasis on quantitative research methods to prepare students for the newest development in the field.
#NARESH MALHOTRA MARKETING RESEARCH EBOOK PDF BIZ HOW TO#
Mandy Hu Rm1105, 11/F, Cheng Yu Tung Building, CUHK Tel: :00 16:00 (Friday) or by appointment Miss DANG, Chu (Ivy) Rm, 11/F, Cheng Yu Tung Building, CUHK Tel: Description of the course The main objective of this course is to equip students with the key concepts, process and methods of marketing research, and learn how to apply those tools to solve reallife business problems.
1 The Chinese University of Hong Kong Department of Marketing, CUHK Business School MKTG3010A: MARKETING RESEARCH Meeting time: Tue 14:30 17:15 Meeting period: Meeting place: CYT 410 Instructors: Office Hour: Teaching Assistant: Prof.
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